Tuesday 24 June 2014
{Staging | Branding | Interactivity} I love this stage. It's big, its bright and it's in-your-face branding. It is obviously a night time event so the neon-lit zigzag flooring isn't only effective in it's presentation, its serves practicality as well. And of course the excersize bikes, there's nothing like creative interaction to innovate brand awareness. Bravo Puma!
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